Bown of London was established in 1989 and is the UK’s biggest supplier of sumptuous  British designed, luxury bathrobes.  Bown's luxury heavyweight velour and lightweight bathrobes are often described as the ‘Rolls Royce’ of loungewear and once you have worn one it is easy to see why. We all love being able to feel pampered and relaxed at home and Bown of London dressing gowns are the perfect wardrobe accessory to recreate that Spa well-being feeling at home!

What We Love About Bown of London

Dressing gowns will never go out of fashion and we love that Bown of London are passionate about quality and design.


Their towelling robes are made from either 100% 400gsm weight Egyptian Cotton renowned the world over as being of  the highest quality. Their light weight robes are made from 200gsm 100% Egyptian Cotton. Cotton is a breathable fabric making the gowns so comfortable to wear.

The attention to detail in each robe and timeless designs ensure that they have an effortless ‘limitless luxe’ appeal. 

Bown of London robes suit every body…So whether you are buying for someone as a gift or pampering yourself they will be a treasured part of anyone’s wardrobe. Everybody needs a lavish dressing gown! 

Introducing Our Favourites Styles

Mozart Dressing Gown. 

Egyptian cotton towelling robe with black background and colourful stripes

Bold, harmonious multicoloured stripes against a black velour backdrop are stand out features on this luxurious, half shawl collar dressing gown which has a matching tie belt and front pockets.
Perfect for the stylish limitless luxe vibe to lounge in at home! 
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Salcombe Dressing Gown

Egyptian cotton towelling robe with blue background and blue stripes

Super soft with a half shawl collar and matching tie belt with front pockets.
The distinctive design of this navy, royal blue and black striped dressing gown will sharpen up your sleep wear wardrobe and become a firm fashion favourite. 
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Gatsby Lightweight Dressing Gown in Persian Blue 

Lightweight cotton robe with blue background and paisley print

Perfect for the warmer months this unisex lightweight 100% Egyptian cotton gown can be had in a striking Bohemian Blue Paisley or an elegant Burgundy Paisley print design.

A timeless and stylish addition to your leisure wear wardrobe. 

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New England Dressing Gown.

Egyptian cotton towelling robe with burgundy background and colourful zig zag stripe

A burst of New England autumnal colours and full of charm, sass and glamour. 
Dopamine Dressing at its most striking, this dressing gown is super soft and takes that luxury spa break look straight into your own home. 
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Daylight Dressing Gown.

Egyptian cotton towelling robe with colourful stripes

This super stylish hooded cotton dressing gown is a wonderful collection of fine stripes that capture all the colours of the rainbow.

With a cosy hood, matching tie belt and pockets, it’s relaxed vibes make it perfect for lounging and relaxing in. Shop now


Visit our shop to browse the Bown of London range or shop online

August 27, 2022